Telling purposeful stories is interactive. It's not a monolog. Ultimately, purposeful tellers must surrender control of their stories, creating a gap for the listener(s) to willingly cross in order to take ownership. Only when the listener(s) own the tellers' story and make it theirs, will they virally market it.

Peter Guber

With a purposeful story, you can change a "wanna be" to a "gonna be" to a "be".

Peter Guber

positivity stories

Language is a more recent technology. Your body language, your eyes, your energy will come through to your audience before you even start speaking.

Peter Guber

technology eye energy

Being true to yourself involves showing and sharing emotion. The spirit that motivates most great storytellers is 'I want you to feel what I feel,' and the effective narrative is designed to make this happen. That's how the information is bound to the experience and rendered unforgettable.

Peter Guber

information narrative want

Today everyone, whether they know it or not, is in the emotional transportation business. More and more, success is won by creating compelling stories that have the power to move people to action. Simply put, if you can’t tell it, you can’t sell it.

Peter Guber

creating emotional moving

In any situation that calls for you to persuade, convince or manage someone or a group of people to do something, the ability to tell a purposeful story will be your secret sauce.

Peter Guber

secret winning people

When you want to move somebody, you have to say to yourself: 'I'm in the emotional transportation business. I gotta move them, emotionally.

Peter Guber

emotional want moving

People love to be swept off their feet, to go into an environment where they've never been, to experience things they only dream about. And filmmaking offers that potential.

Peter Guber

feet dream people

Good storytelling is harder than it sounds, but the easy part is that everyone has the ability to do it. ...Tap into it.

Peter Guber

positivity easy sound

The portal into people's hearts is being interested in them.

Peter Guber

portal heart people

Every journey that is successful has culs-de-sac and speed bumps. I carry a wisdom gene through my life through the good, the bad, and the ugly.

Peter Guber

successful journey bumps

Beside every great success are the seeds of enormous failure. In every failure, there's the opportunity seeds of great success. They're not miles apart. So if they're that close together, and if you're really working, you're always gonna have that likelihood that something's not going to work.

Peter Guber

great-success together opportunity

Miss the audience's heart as a filmmaker, and the only wallet that gets hit will be your own. That's because the heart is always the first target in story telling.

Peter Guber

target missing heart

Truth is a point of view, but authenticity can't be faked.

Peter Guber

authenticity positivity views

Nothing replaces being in the same room, face to face, breathing the same air and reading and feeling each other's micro-expressions.

Peter Guber

reading expression air

I think any new technology that helps connect and create social cohesion is great. But at the end of the day, you and I are analog creatures. We have to take 'oohs and aahs' and convert them to 0s and 1s and then convert them back to 'oohs and aahs.' Narratives that work in social networks are the exchange of stories that are told well.

Peter Guber

the-end-of-the-day technology thinking

The Internet is an audience of one, a million times over.

Peter Guber

audience-of-one audience internet

Most young people haven't used their storytelling skills since they were 8 or 9 or 10 and wanted to persuade Mom and Dad to take them to the ball game.

Peter Guber

dad mom games

My mom used to tell me stories at night, read books to me - and I read 'em over and over and over again. And you know what I learned from that? I went back and looked at everything - Why do I like reading the same stories over and over and over again? What, was I some kind of nincompoop? No - the narrative gave me connection with my mom.

Peter Guber

mom reading book

There's a sense of aliveness that comes from connection, shared experience. And you see it in every place. You see it when ball players jump up and down, gather at home plate, hugging, and it's not just because they're winning, it's that shared moment, that feeling of - we enter the world alone, we leave alone.

Peter Guber

player winning home

There are no rules, but you break them at your peril.

Peter Guber

peril crafts break