That's been one of my mantras - focus and simplicity. Simple can be harder than complex: You have to work hard to get your thinking clean to make it simple. But it's worth it in the end because once you get there, you can move mountains. Steve Jobs More Quotes by Steve Jobs More Quotes From Steve Jobs Each dream you leave behind is a part of your future that will no longer exist. Steve Jobs our-future your-future dream Things don't have to change the world to be important. Steve Jobs change wisdom inspirational One: demonstrations always crash. And two: the probability of them crashing goes up exponentially with the number of people watching. Steve Jobs numbers two people We think that computers are the most remarkable tools that humankind has ever come up with, and we think that people are basically tool users. So if we can just get lots of computers to lots of people, it will make some qualitative difference to the world. Steve Jobs differences people thinking It comes down to trying to expose yourself to the best things humans have done. And then try to bring those things in to what you're doing. Steve Jobs done leadership trying Nobody has tried to swallow us since I've been here. I think they are afraid how we would taste. Steve Jobs taste inspirational thinking Right now the new is you, but someday not too long from now, you will gradually become the old and be cleared away. Sorry to be so dramatic, but it is quite true. Steve Jobs sorry inspirational death I'm an optimist in the sense that I believe humans are noble and honorable, and some of them are really smart. I have a very optimistic view of individuals. Steve Jobs optimistic smart believe As individuals, people are inherently good. I have a somewhat more pessimistic view of people in groups. And I remain extremely concerned when I see what's happening in our country, which is in many ways the luckiest place in the world. We don't seem to be excited about making our country a better place for our kids. Steve Jobs views country kids Creativity comes from spontaneous meetings, from random discussions. Steve Jobs spontaneous creativity consciousness Don't settle, as with all matters of the heart you'll know when you find it Steve Jobs life-changing change work Apple has some tremendous assets, but I believe without some attention, the company could, could, could - I'm searching for the right word - could, could die. Steve Jobs apples life believe You can't win on innovation unless you have a way to communicate it to customers. Steve Jobs innovation winning way The system is that there is no system. That doesn't mean we don't have process. Apple is a very disciplined company, and we have great processes. But that's not what it's about. Process makes you more efficient. Steve Jobs technology business mean Most people make the mistake of thinking design is what it looks like. People think it's this veneer - that the designers are handed this box and told, 'Make it look good!' That's not what we think design is. It's not just what it looks like and feels like. Design is how it works. Steve Jobs mistake people thinking My kids accuse me and my wife of being fascists and overly concerned about tech, and they say that none of their friends have the same rules... That's because we have seen the dangers of technology firsthand. I've seen it in myself, I don't want to see that happen to my kids. Steve Jobs wife technology kids I was lucky - I found what I love to do early in life. Steve Jobs lucky found To do anything of magnitude takes at least five years, more likely seven or eight. Rightfully or wrongfully, that's how I think. Steve Jobs eight years thinking When I hire somebody really senior, competence is the ante. They have to be really smart. But the real issue for me is, Are they going to fall in love with Apple? Because if they fall in love with Apple, everything else will take care of itself. They'll want to do what's best for Apple, not what's best for them, what's best for Steve, or anybody else. Steve Jobs senior falling-in-love life Some mistakes will be made along the way. That's good. Because some decisions are being made along the way. We'll find the mistakes. We'll fix them. Steve Jobs decision mistake way
