That's what makes great products. It's not process-it's content. Steve Jobs More Quotes by Steve Jobs More Quotes From Steve Jobs We're here to make a dent in the universe. Otherwise, why even be here? We're creating a completely new consciousness, like an artist or a poet. That’s how you have to think of this. We're rewriting the history of human thought with what we're doing. Steve Jobs creatingartistthinking We've got to make the small things unforgettable. Steve Jobs unforgettableleadershipinspirational I've got to tell you, the Internet is a place you go when you want to turn your brain on, and television is a place you go when you want to turn your brain off. I'm not at all convinced that the twain will meet. Steve Jobs places-you-gobraintelevision Let's make a dent in the universe Steve Jobs being-positiveinitiativepositive Marketing is about values. It's a complicated and noisy world, and we're not going to get a chance to get people to remember much about us. No company is. So we have to be really clear about what we want them to know about us. Steve Jobs marketingpeopleworld You've got to have a problem that you want to solve; a wrong that you want to right. Steve Jobs leadershipwantinspirational There are times when you run a marathon and you wonder, Why am I doing this? But you take a drink of water, and around the next bend, you get your wind back, remember the finish line, and keep going. Steve Jobs bad-dayrunningwind I think death is the most wonderful invention of life. It purges the system of these old models that are obsolete. Steve Jobs inventionwonderfulthinking Taking LSD was a profound experience, one of the most important things in my life. LSD shows you that there’s another side to the coin, and you can’t remember it when it wears off, but you know it. It reinforced my sense of what was important—creating great things instead of making money, putting things back into the stream of history and of human consciousness as much as I could. Steve Jobs creatingimportantprofound We hire people who want to make the best things in the world. Steve Jobs life-lessonpeopleworld I was at Reed [College] for only a few months. My parents intended for me to stay there for all four years but I decided that college wasn't right for me. I had no idea what I wanted to do I didn't see how college was going to help me. Steve Jobs collegeyearsideas It's technology married with liberal arts, married with the humanities, that yields us the results that make our heart sing. Steve Jobs technologyeducationart To turn really interesting ideas and fledgling technologies into a company that can continue to innovate for years, it requires a lot of disciplines. Steve Jobs technologybusinesssuccess Apple's market share is bigger than BMW's or Mercedes's or Porsche's in the automotive market. What's wrong with being BMW or Mercedes? Steve Jobs bmwbusinesssuccess Find people who are competent and really bright, but more importantly, people who care exactly about the same things you care about. Steve Jobs who-carescarepeople That's been one of my mantras - focus and simplicity. Simple can be harder than complex. Steve Jobs life-changingchangeinspirational It wasn't all romantic. I didn't have a dorm room, so I slept on the floor in friends' rooms, I returned coke bottles for the 5¢ deposits to buy food with, and I would walk the 7 miles across town every Sunday night to get one good meal a week at the Hare Krishna temple. I loved it. Steve Jobs sundaymealsnight Let's go invent tomorrow... Steve Jobs futuretomorrow I'm as proud of many of the things we haven't done as the things we have done. Innovation is saying no to a thousand things. Steve Jobs best-jobinspiringinspirational Innovation is usually the result of connections of past experiences. But if you have the same experiences as everyone else, you are unlikely to look in a different direction. Steve Jobs innovationexperiencepast
