That was how little people understood, it wasn't until we started to produce metrics that people understood that people took us seriously. So raising money was the first big one. We raised $87 million in 2004. And then people said, all right. Digital. Got it.

Andrew Bleeker

Categorized in : Politics

On the Kerry campaign in 2004, they put the internet team -- they called us the Internet team, not digital -- next to the IT team, and most people would come over and ask us to fix their printers, that was how little people understood.