The ability to connect and communicate is one of the most powerful, and you cannot find anyone who has been truly successful in life that doesn't have that ability because you've got to motivate, and you've got to -frankly, you have to influence. Frank Luntz More Quotes by Frank Luntz More Quotes From Frank Luntz George W. Bush - who I'm sure that a lot of people, when I say this, will not be happy about it - but Bush had a determination, and had a very clearly defined set of principles. You knew exactly where he stood. Frank Luntz determination principles people The second most important attribute of winners, after understanding the human dimension, is knowing what questions to ask, the rhetorical nature. Frank Luntz understanding important knowing Whether or not you liked George W. Bush, there was no doubt about what position he was going to take, and that's what endeared him to a significant segment of American society. Frank Luntz significant position doubt I tell this joke about Barack Obama is the best communicator of our generation: The guy reads a teleprompter better than any Hollywood actor. John McCain, his opponent - Stevie Wonder reads a teleprompter better than John McCain. Frank Luntz our-generation hollywood guy [Barack] Obama has a grasp of language and the presentation of language, particularly in times of crisis. And he did this over the race issue. He did this early on in his administration, when the country was polarized. That was unprecedented. Frank Luntz issues race country Richard Nixon's career certainly ended in failure but someone who won an election with 60 percent of the vote, won 49 out of 50 states, that makes his -up to that point - incredibly successful. The idea of winning 49 states, incredible. Frank Luntz careers successful winning Richard Nixon will always go down as a failure because of one stupid, moral - and that goes back to that last chapter, on principles. Frank Luntz lasts principles stupid Apple has a passion to deliver the most amazing, innovative - and, in fact, I got criticized because in "Win," there are at least 10 references to what Steve Jobs has done, and Apple's done, in that my editor said it's too much. But Apple is a passionate company. Frank Luntz passion winning jobs That's the kind of visual that you're trying to attract - something that in some way or another, connects you to what's happening there in a realistic way. Frank Luntz kind trying way There are certain aspects, and there are - there are 15 attributes of winners and winning slogans. "Which side are you on" sounds divisive, that you're on one side or the other, at a time when we actually want universality. We want unanimity. Frank Luntz sound winning want If you just heard 90 percent of dentists recommend something, it's too statistical. Nine out of 10 says: Well, it's just virtually everyone. It leads you to think of that joke about the one dentist. But so much of communication. Frank Luntz communication nine thinking My father was a dentist, and I always thought that he was one of the 10. It's an interesting way to personalize and humanize, which is one of the most important aspects of communication. Frank Luntz communication father interesting Nothing's going to stop you or deter you or cause you to give up. Pursuit, because nobody actually expects it to happen. They want you to be continuous in your efforts. And perfection because there's just nothing better. Frank Luntz effort giving-up perfection "Win" is about the specific use of specific words to connect you to your employer or employees, politicians to voters - and frankly, to help people win debates, have discussions, and improve the level of communication. Frank Luntz communication winning people Writing a book is the most difficult, anxiety-prone aspect of my life because the words that I put on paper are very serious to me. Frank Luntz anxiety writing book When I wrote "Win," it only took about eight months, but eight months of sheer pain and suffering because every phrase that's in there - and there are about 130 specific linguistic recommendations - I had to test every one to make sure that it worked. Frank Luntz eight pain winning There are about 50 or 60 recommendations [in "Win"] for how to communicate, not just the words themselves. All of them had to be tested. And in this short amount of time, it's just very time-consuming and very stressful to ensure that you get it right. Frank Luntz recommendations stressful winning The best advertising and the best communication when it comes to business is that which makes you smile, that which makes you think, that which makes you ponder. Frank Luntz communication make-you-think thinking You need good principles and good language if you are to succeed. Frank Luntz succeed principles needs This book [ "Win"] is based on the interviews with three dozen Fortune 400 - or Forbes 400, the richest people, and a couple dozen of the top CEOs.I wanted to know what language they use to be successful, and I wanted to know the attributes that could then be applied to the average individual. Frank Luntz couple successful book
