The angels started singing, the clouds parted, it was a religious experience. I've never had the same reaction to a product, not in 25 years. Guy Kawasaki More Quotes by Guy Kawasaki More Quotes From Guy Kawasaki The first 90 percent of a revolution is creating the product or service; the second 90 percent is evangelizing it. At the beginning of a revolution, you need evangelists, not sales, because leverage spreads news. Guy Kawasaki creating news needs Take my word for it: More people will like you if you believe that people are good until proven bad. Guy Kawasaki like-you believe people The telephone operator has one of the biggest roles in creating your organization's image....indeed, many people may come into contact with no one except your operator. Guy Kawasaki creating organization people I've always wanted to be a professional golfer. So what if you always wanted to be an entrepreneur? Guy Kawasaki golfers what-if entrepreneur I want to know which idea you're going to kill yourself trying to make successful, not which ideas have crossed your idle mind. Guy Kawasaki successful mind ideas A 50-year-old company can innovate as well as two guys/gals in a garage. Guy Kawasaki guy two years Unfortunately, they develop a fixed mindset that they're the most talented, and they think that continued success is a right. Problems arise because pure talent only works as long as the going is easy. Furthermore, they don't take risks because failure would harm their image of being the best, brightest, and most talented. When they do fail, they deny it or attribute it to anything but their shortcomings. Guy Kawasaki business success thinking Let's say a startup is hot. It ships something great, and it achieves success. Thus, it's able to attract the best, brightest, and most talented. These people have been told they're the best since childhood. Indeed, being hired by the hot company is "proof" that they are the A and A+ players; in fact, the company is so hot that it can out-recruit Google and Microsoft. Guy Kawasaki player success people My theory is that when you're young, you should work eighty hours a week to create a product or service that changes the world. Guy Kawasaki week work world Social media allows me to pick my times for social interaction. Guy Kawasaki interaction media social Second, you need to spread the large amount of information knowledge that you've gained-pooping like an elephant. This means sharing information and discoveries with your fellow employees and occasionally even with your competitors. Guy Kawasaki discovery mean knowledge Don’t be discouraged by the size of your network – inspire one person and you are doing good. Guy Kawasaki discouraged size inspire Disorganizatio n is the enemy of good writing. Guy Kawasaki good-writing writing enemy Inoculate yourself from dangerous bozos. Guy Kawasaki dangerous Good blurbs are short, sweet, and limited to six. They answer the question “Why should I buy this book? Guy Kawasaki answers sweet book Steve [Jobs] proves that it's OK to be an asshole... He just has a different OS. Guy Kawasaki prove different jobs Steve Jobs has a saying that A players hire A players; B players hire C players; and C players hire D players. It doesn't take long to get to Z players. This trickle-down effect causes bozo explosions in companies. Guy Kawasaki player jobs long A crash is when your competitor's program dies. When your program dies, it is an 'idiosyncrasy'. Guy Kawasaki competitors program crash Knowledge is great. Competence is great. But the combination of both encourages people to trust you and increases your powers of enchantment. And in this world, the combination is a breath of fresh air. Guy Kawasaki enchantment air people Go APE: Author a great book, Publish it quickly, and Entrepreneur your way to success. Self-publishing isn’t easy, but it’s fun and sometimes even lucrative. Plus, your book could change the world. Guy Kawasaki self fun book