The biggest and most interesting challenge is to bring Elsa Schiaparelli's legacy to the present and the future. She had an exceptional, incredible, and intelligent approach; she was ahead of her times.

Marco Zanini

Categorized in : Ahead Challenge Legacy Future

When I think resort, I think prettiness.

resort i-think think

Integrity is the distinctive Santoni trait. Their attention for the longevity of good product matches the widely-felt need for fashion that's less superficial and volatile.

good fashion attention integrity

Real luxury is a balance between quality and the affection you feel for an object that cannot be easily replicated.

feel you balance quality

It's couture. Everything has to be done by hand. That is most important. That is the crucial element. Without it, that is not couture anymore.

without everything important done

I'm always looking for signs.

signs looking always

I've never liked to conceptualize too much about fashion, like it was art or science, which it is not. But it's nice when there's a clear idea behind a collection.

fashion nice science art

Schiaparelli symbolizes the capacity to think and create in a different way.

create think different way

A Schiaparelli woman is not about cliche.

woman about cliche

I love the personality of Schiaparelli so much.

much i-love personality love

Schiaparelli, for me, is about eclecticism.

about me

As long as I have fashion memories, Schiaparelli has been there.

been fashion memories long

Luxury is not a $4,000 T-shirt - that's just an expensive item, the same as if a can of Coca-Cola cost $5,000.

t-shirt just luxury expensive

In fashion, there's huge pressure to produce results in no time. But you cannot guarantee numbers, because fashion gravitates around desire.

you fashion pressure time

Especially as a teenager, you were so fond of Schiaparelli because she was slightly extreme, rebellious, and iconoclastic as well. That appeals to teenagers!

teenagers she well you

A product that wants to stand out needs different treatment.

product stand out different

We are all human, and mistakes are just around the corner, but experience lets you try to avoid them.

mistakes try you experience

When I was 10 or 11, I started to sketch, and my drawings happened to be like fashion drawings... I'm lucky to have had this dream to chase since I was very young.

sketch fashion lucky dream

Fashion means never to look too much backwards. It always needs to go forwards.

never look fashion too-much

Schiaparelli was almost like a pop artist. Even the first sweater had a naive visual impact. You immediately get it, and you love it or you hate it. There's nothing in between. But she had a proper upbringing, so she also understood about quality and luxury.

you quality hate love