The Boston Celtics are not a basketball team, they are a way of life. Red Auerbach More Quotes by Red Auerbach More Quotes From Red Auerbach The most important thing in coaching is communication. It's not what you say as much as what they absorb. Red Auerbach communicationleadershipsports They said you have to use your five best players but I found you win with the five who fit together the best. Red Auerbach basketballplayerwinning Take pride in what you do. The kind of pride I'm talking about is not the arrogant puffed-up kind; it's just the whole idea of caring - fiercely caring Red Auerbach pridecaringtalking If you want to be a Champion, you've got to feel like one, you've got to act like one, you've got to look like one. Red Auerbach championwantlooks Everyone is born with a certain potential. You may never achieve your full potential, but how close you come depends on how much you want to pay the price. Red Auerbach pay-the-pricebasketballmay I don't believe in statistics. There are too many factors that can't be measured. You can't measure a ballplayer's heart. Red Auerbach basketballheartbelieve To be a successful coach you should be and look prepared. You must be a man of integrity. Never break your word. Don't have two sets of standards. Remember you don't handle players-you handle pets. You deal with players. Stand up for your players. Show them you care-on and off the court. Very important-it's not 'how' or 'what' you say but what they absorb. Red Auerbach successintegritysports You don't win games as a coach during games. You win games as a coach before games. Players win during games, not coaches Red Auerbach basketballplayerwinning The only correct actions are those that demand no explanation and no apology. Red Auerbach im-sorrybasketballteamwork Many, many times, the kids with the less talent become the better athletes because they're more dedicated to achieving their full potential. Red Auerbach full-potentialathletekids Just do what you do best. Red Auerbach motivational-sportsstrengthbasketball You see, in sports you have so many things that aren't expected. There's so much uncertainty. So when players find themselves in a situation where management has a great deal of integrity and they can depend on my word or anybody else's word in the organization, they feel secure. And if the players feel secure, they don't want to leave here. And if they don't want to leave here, they're going to do everything they can on the court to stay here. Red Auerbach playerintegritysports Winners train, losers complain. Give me twelve players that want to win and they will find a way to win. Red Auerbach playerwinninggiving It's not what you tell your players that counts. It's what they hear. Red Auerbach coachingbasketballplayer Strategy is something anyone can learn. But not all coaches take the time to understand a man's personality. Red Auerbach strategypersonalitymen The best way to forget ones self is to look at the world with attention and love. Red Auerbach attention-and-lovebasketballself I can't stand a ballplayer who plays in fear. Red Auerbach i-canfearplay Basketball is like war in that offensive weapons are developed first, and it always takes a while for the defense to catch up. Red Auerbach basketballmotivationalsports Look after your people. Red Auerbach basketballpeoplelooks I've turned down a lot of trades where I might have gotten a better player, but I wasn't totally sure of the chemistry of that new player coming in. Even though he might possess golden ability, his personality and the way he gets along with teammates might be things you just don't want to cope with. Red Auerbach teammateplayerpersonality
