The Business story is designed to trigger the listener to take an effective action. If it doesn't, the story fails. Robert McKee More Quotes by Robert McKee More Quotes From Robert McKee When people want to sound smart, they add syllables to words, words to sentences, sentences to paragraphs, paragraphs to books. They try to make up in quantity and complexity what they lack in quality. That's bullshit! They're just hiding their bullshit! Robert McKee smart book people Ninety percent of what we create is not our best work. Robert McKee ninety percent best-work I cannot be a character in a bad movie. I can't be. Robert McKee bad-movies i-can character Story is about eternal, universal forms, not formulas. Robert McKee universal form stories The students realize that it's their life I'm talking about: it's out of balance, they're struggling to put it into balance. How are they going to do it? Robert McKee balance struggle talking It seems to me that the civilized human being is a skeptic someone who believes nothing at face value. Robert McKee skeptic faces believe
