The carrot and the stick are prevasive and persuasive motivators. But if you treat people like donkeys, they will perform like donkeys. John Whitmore More Quotes by John Whitmore More Quotes From John Whitmore I am able to control only that which I am aware of. That which I am unaware of controls me. Awareness empowers me. John Whitmore empowering able awareness Coaching is unlocking a person's potential to maximize their growth John Whitmore unlocking coaching growth Building awareness and responsibility is the essence of good coaching. John Whitmore coaching essence responsibility Probems must be resolved at the level beneath the one at which they occur. John Whitmore levels Learning to create is essential, necessary, vital & fundamental. It is the centrepiece in which you create the life that you really want John Whitmore essentials fundamentals want