The concept of Red was to build a camera with as much capability as possible... for the professional market. Then we thought we could extend it down a bit to the prosumer level. Apparently, that was a mistake.

James Jannard

Categorized in : Down Camera Mistake Red

Red is a benevolent dictatorship.

benevolent red dictatorship

I figured, 'Why not put goggle characteristics like peripheral protection and face fit into sunglasses?'

why face like sunglasses

Anyone who wears glasses can be an Oakley consumer.

consumer anyone who glasses

I'm terrifically absentminded.

Making the leap from the best sunglasses company in the world to a world-class brand is a natural transition.

brand best sunglasses world

With the release of the Dragon sensor... I have finished my mission. I am done posting. I will no longer be the face of Red.

face i-am will red

I have done my best. I saw a fatal flaw in the camera industry. We did our best to address it.

camera best industry done

I have a Bolex, Aaton, Arriflex, Eyemo, Filmo, Mitchell, Photosonic, Beaulieu, Keystone - just about every movie camera you can think of.

camera just think you

What separates us from other camera companies is that the vision guy is the decision maker. That was one of my biggest advantages at Oakley, and it's the same at Red - I'm in the trenches, in the product development, and I make the final call.

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There's talent on the streets, kids with ideas who have stories to tell and never get a chance.

never talent chance ideas

Mad science is my middle name.

name middle mad science

I'm not Bill Gates. And I'm not Ted Turner.

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