The craft category would not be what it is today if craft brewers had n’t collaborated, this category grew almost entirely by word-of-mouth, with virtually no advertising at all. The more they helped each other, the more people drank Big Beer. Mike Kallenberger More Quotes by Mike Kallenberger More Quotes From Mike Kallenberger Local, craft, cooperation, individuality — these are Millennial values, they see their personal values reflected in Big Beer and every other small-scale artisan product on the market. Big Beer’s not so much anti-corporate as a search for authentic products that speak to them. Knowing who made what they eat and drink — that’s craft. Mike Kallenberger us
