The difference between the TAG Heuer watch and the Apple Watch is very important. That one is called Apple and this one is called TAG Heuer. Jean-Claude Biver More Quotes by Jean-Claude Biver More Quotes From Jean-Claude Biver I’m not just living in the tradition and culture and the past, I also want to be connected to the future. The Apple Watch connects me to the future. My watch connects me to history, to eternity. Jean-Claude Biver apples watches past Swiss watchmaking and Silicon Valley is a marriage of technological innovation with watchmaking credibility. Our collaboration provides a rich host of synergies, forming a win-win partnership, and the potential for our three companies is enormous. Jean-Claude Biver collaboration innovation winning The hardware and the software will come from Silicon Valley. But the watch case, the dial, the design, the idea, the crown, that part of the watch will, of course, be Swiss. Jean-Claude Biver design watches ideas