The expert in battle seeks his victory from strategic advantage and does not demand it from his men. Sun Tzu More Quotes by Sun Tzu More Quotes From Sun Tzu If it is to your advantage, make a forward move; if not, stay where you are. Sun Tzu war art moving Therefore, just as water retains no constant shape, so in warfare there are no constant conditions. Sun Tzu art-of-war warfare water Rapidity is the essence of war: take advantage of the enemy's unreadiness, make your way by unexpected routes, and attack unguarded spots. Sun Tzu essence war art What is of supreme importance in war is to attack the enemy's strategy. Sun Tzu war enemy art To know your Enemy, you must become your Enemy. Sun Tzu marketing inspirational war This does not mean that the enemy is to be allowed to escape. The object is to make him believe that there is a road to safety, and thus prevent his fighting with the courage of despair. After that, you may crush him. Sun Tzu crush war believe When you shoot a bow and arrow, you aim at the clouds, not because you expect to hit them, but so that you may reach the distant target on the ground. Sun Tzu arrows target clouds Attack like the Fire and be still as the Mountain Sun Tzu art-of-war mountain fire Rely not on the likelihood of the enemy's not coming, but on our own readiness to receive him Sun Tzu preparing-for-war art-of-war enemy In war, numbers alone confer no advantage. Do not advance relying on sheer military power. Sun Tzu military war art Factors in the art of warfare are: First, calculations; second, quantities; third, logistics; fourth, the balance of power; and fifth, the possibility of victory is based on the balance of power. Sun Tzu victory balance art If I wish to engage, then the enemy, for all his high ramparts and deep moat, cannot avoid engagement; I attack that which he is obliged to rescue. Sun Tzu wish war enemy He will win who knows how to handle both superior and inferior forces. Sun Tzu force winning war Know the enemy, know yourself; your victory will never be endangered. Know the ground, know the weather; your victory will then be total. Sun Tzu weather war art When you surround an army, leave an outlet free. Do not press a desperate foe too hard. Sun Tzu army war art Therefore I say: know the enemy and know yourself; in a hundred battles you will never be in peril. When you are ignorant of the enemy but know yourself, your chances of winning or losing are equal. If ignorant both of your enemy and of yourself, you are certain in every battle to be in peril. Sun Tzu ignorant military winning Like the sun and moon, they end but to begin anew; like the four seasons, they pass away to return once more. Sun Tzu moon passing-away war Be where your enemy is not. Sun Tzu art-of-war war art The clever combatant imposes his will on the enemy, but does not allow the enemy's will to be imposed on him. Sun Tzu military clever art Unless you know the mountains and the forests, the defiles and impasses, the lay of the marshes and swamps, you cannot maneuver with an armed force. Unless you use local guides, you cannot get the advantages of the land. Sun Tzu land war art