The fall or scrapping of a cultural world puts us all into the same archetypal cesspool, engendering nostalgia for earlier conditions. Marshall McLuhan More Quotes by Marshall McLuhan More Quotes From Marshall McLuhan In a cool medium, the audience is an active constituent of the viewing or listening experience. A girl wearing open-mesh silk stockings or glasses is inherently cool and sensual because the eye acts as a surrogate hand in filling in the low-definition image thus engendered. Which is why boys make passes at girls who wear glasses. Marshall McLuhan girl eye boys Human perception is literally incarnation. Marshall McLuhan incarnation perception humans Explore the situation. Statements are expendable. Don't keep on looking in the rearview mirror and defending the status quo which is outmoded the moment it happened. Marshall McLuhan status-quo moments mirrors All media work us over completely. Marshall McLuhan cultural-change media Nothing is inevitable if we are willing to contemplate what is happening. Marshall McLuhan contemplating inevitable willing The rythms of typing favour short, concise sentences, sentences with oral form. Marshall McLuhan favour form media People who write obscurely are either unskilled in writing or up to mischief. Marshall McLuhan writing science people The answers are always inside the problem, not outside. Marshall McLuhan problem answers science There is an enormous redundancy in every well-written book. With a well-written book I only read the right-hand page and allow my mind to work on the left-hand page. With a poorly written book I read every word. Marshall McLuhan mind book hands If a work of art is to explore new environments, it is not to be regarded as a blueprint but rather as a form of action-painting. Marshall McLuhan painting action art It's misleading to suppose there's any basic difference between education & entertainment. This distinction merely relieves people of the responsibility of looking into the matter. Marshall McLuhan differences responsibility people The TV camera has no shutter. It does not deal with aspects or facets of objects in high resolution. It is a means of direct pick-up by the electrical groping over surfaces. Marshall McLuhan cameras doe mean In an age of multiple and massive innovations, obsolescence becomes the major obsession. Marshall McLuhan innovation obsession age The new media are not bridges between man and nature - they are nature... Marshall McLuhan media bridges men Today we are beginning to notice that the new media are not just mechanical gimmicks for creating worlds of illusion, but new languages with new and unique powers of expression. Marshall McLuhan media unique expression In Tetrad form, the artifact is seen to be not neutral or passive, bur an active logos or utterance of the human mind or body that transforms the user and his ground. Marshall McLuhan utterance media mind The victory over Euclidean space was not achieved by isolated individuals, but by a field of young rebels opposed to all absolutes. Marshall McLuhan rebel victory space Throughout Finnegans Wake Joyce specifies the Tower of Babel as the tower of Sleep, that is, the tower of the witless assumption, or what Bacon calls the reign of the Idols. Marshall McLuhan tower-of-babel idols sleep By phonemic trans-formation into visual terms, the alphabet became a universal, abstract, static container of meaningless sounds. Marshall McLuhan alphabet media sound Life. Consider the alternative. Marshall McLuhan insanity life death
