The first problem of communication is getting people's attention. Chip Heath More Quotes by Chip Heath More Quotes From Chip Heath When people know the desired destination, they’re free to improvise, as needed, in arriving there. Chip Heath arrivingdestinationpeople Stories are flight simulators for our brains. Chip Heath flightstoriesbrain Grit is not synonymous with hard work. It involves a certain single-mindedness. An ungritty prison inmate will mount a daring new escape attempt every month, but a gritty prison inmate will tunnel his way out one spoonful of concrete at a time. Grit Chip Heath hard-worktunnelsmonths What’s broken, and how do we fix it? Chip Heath broken Mental simulation is not as good as actually doing something. But it's the next best thing. And the right kind of a story is a simulation. Chip Heath nextkindstories Many armies fail because they put all their emphasis into creating a plan that becomes useless ten minutes into the battle Chip Heath creatingarmybattle There's no such thing as a passive audience. Chip Heath audiencepassive This is the biggest problem in analytics today. Chip Heath analyticsproblemtoday You've got a good idea, how do you make it stick? Chip Heath good-ideassticksideas Create a need for closure. Chip Heath closureneeds
