The great challenge here is how to increase the share of recycled fibers without it affecting quality. Anna Gedda More Quotes by Anna Gedda More Quotes From Anna Gedda It comes back to the whole circular vision ... it just makes great sense to look into this business, we see this as a growing part of the industry, with great opportunities both for consumers and not least for the environmental impact, and how we can drastically reduce that by extending the life of the products. Anna Gedda environment Now is a whole different moment with awareness of sustainability. Anna Gedda environment If you have worked with IT processes in a big company, it is as close to a moon landing as we will ever get. Anna Gedda environment We see it in the amount of queries we get by mail, in stores and in customer surveys. People are aware and want more information on social as well as environmental issues. Anna Gedda entertainment This is by and large a condition for future growth. What we invest now, we'll get back later, in that we grow because we will stay relevant. Anna Gedda entertainment
