The hardware that's on the devices is high end. I mean we're talking high resolution screen, we're talking battery, we're talking a pretty good CPU, GPU. Premium material is made out of wood so the device price itself if you compare the price of an iPhone is actually pretty low, but the reason why people are so excited about this is that it is really the first no hassle sharing social collaborative computer out there. So in the SOLU environment you no longer have to install applications, you no longer have to worry about hard drive space, you don't have to worry about back-ups, it takes care of everything.