The latter estimate is certainly an extravagant exaggeration Helmut Schmid More Quotes by Helmut Schmid More Quotes From Helmut Schmid It is not coincidence that makes a designer but his continuity. And continuity means working and searching, working and fighting, working and finding, finding and seeing, seeing and communicating, and again working and searching. Designers must challenge the past, must challenge the present, must challenge the future; but first of all, designers must be true to themselves. Design is attitude. Helmut Schmid fighting attitude mean Typography needs to be audible. Typography needs to be felt. Typography needs to be experienced. Helmut Schmid typography design needs
