The leverage and influence social media gives citizens are rapidly spreading into the business world. Simon Mainwaring More Quotes by Simon Mainwaring More Quotes From Simon Mainwaring For decades, media companies have largely controlled the tools through which consumers were told what to buy, wear or think. Now consumers possess the same ability to produce, distribute and curate content and distribute it to their peers in real time across social media platforms. Simon Mainwaring mediarealthinking Executives can no longer hide behind the corporate veil. They need to be accountable for what their companies do, because entities are responsible for socially irresponsible behavior. Simon Mainwaring veilsbehaviorneeds Done correctly, everyone from individual speakers to large organizations can inspire citizens and customers to spread a message using their own social channels, and in so doing, inspire countless supporters to build their reputation, profits and social impact. Simon Mainwaring impactorganizationinspire Corporations, consumers, and citizens must begin acting in concert to create a powerful third pillar of social transformation if we hope to meet the social challenges we currently face with equal force. This begins with corporations that choose to alter how they practice capitalism in two ways to serve the greater good. Simon Mainwaring powerfulpracticetwo Since most corporate competitors have the same problems with sustainability and social reputation, it's worth trying to solve them together. Simon Mainwaring reputationtogethertrying The currency of universal values make brands innately sharable. Simon Mainwaring currencybrandsuniversal What today's business reality makes clear is that brands cannot survive in a society that is failing economically, socially, ethically, and morally. Simon Mainwaring failingtodayreality In the coming years, if not sooner, social media will become a powerful tool that consumers will aggressively use to influence business attitudes and force companies into greater social responsibility - and, I suggest, move us towards a more sustainable practice of capitalism. Simon Mainwaring powerfulattitudemoving In the social business marketplace, brands that hope to build loyal and growing communities do so most effectively when they demonstrate their core values and allow a community to build and engage around it. Simon Mainwaring growingloyalcommunity In today's social business marketplace Facebook is one of the best places for nonprofits to be discovered and connect with a larger audience on the basis of shared values. So to get started, a non-profit should launch a Facebook page and invite your existing real world community to connect your cause and their networks. Simon Mainwaring communityrealworld Some critics have challenged what the return on investment is for engagement in social media. Others have complained that the metrics don't exist to demonstrate value. Simon Mainwaring metricsengagementmedia Social technology gives leaders a vital new platform with which to connect their companies to the myriad stakeholders who have an interest in their well being. Simon Mainwaring technologyleadergiving Define what your brand stands for, its core values and tone of voice, and then communicate consistently in those terms. Simon Mainwaring tonetermvoice Find the human in the technology. The currency marketers trade in has not changed even if the methods have. Emotion is what we exchange. Simon Mainwaring currencytechnologyemotion Millions of people are falling out of the middle class into the ranks of the poor. Simon Mainwaring classpeoplefall Non-disclosure in the Internet Age is quickly perceived as a breach of trust. Government, corporations and each of us as individuals must recalibrate how we live and share our lives appropriate to the information now available and the expectations of others. Simon Mainwaring governmentageexpectations Move your personal investments and retirement funds to socially responsible investment (SRI) funds that support only those corporations that uphold higher standards of behavior. Returns on SRI funds are usually equal to, if not better than, many of the well-known traditional mutual funds. Simon Mainwaring supportretirementmoving More brands are waking up to their social responsibility and doing good work through cause marketing campaigns. Yet too many still go about it the wrong way. I mean 'wrong' in two senses. Firstly, they are marketing ineffectively, and secondly, as a consequence their positive social impact is not maximized. Simon Mainwaring impactresponsibilitymean More than ever before, consumers have the ability to unify their voices and coalesce their buying power to influence corporate behaviors. Simon Mainwaring influencevoicebuying Let's hope brands recognize that the true power of this technology is not its reach but its ability to communicate substance that adds meaning to our lives. Otherwise, brands will be investing in technology that consumers simply won't buy. Simon Mainwaring true-powertechnologyadd
