The linchpin is an individual who can walk into chaos and create order, someone who can invent, connect, create, and make things happen. Every worthwhile institution has indispensable people who make differences like these. Seth More Quotes by Seth More Quotes From Seth I'm not sure there's any number of Facebook likes that can replace a hug. Seth hug likes numbers Micro trends matter more than macro ones, but most of all, people matter. Individual human beings with names and wants and interests. Seth trends names people More than ever, we express ourselves with what we buy and how we use what we buy. Extensions of our personality, totems of our selves, reminders of who we are or would like to be. Great marketers don't make stuff. They make meaning. Seth personality use self Ideas that spread win. Ideas don't have to be selfish to win, in fact, it turns out that the more generous the interactions an idea produces, the more likely it is to spread. Seth selfish winning ideas The best experiences and the biggest ideas don't fit into a category. They change it. They don't get filed away, they transform us. Seth best-experiences fit ideas You don't launch a popular blog, you build one. The writing isn't the hard part, it's the commitment. Seth blogs writing commitment It doesn't matter if you're right, it matters if you are understood. Seth understood ifs matter Cosmo Girl with a passion for fashion and a magic flask. Seth passion fashion girl Hope without a strategy doesn’t generate leadership. Leadership comes when your hope and your optimism are matched with a concrete vision of the future and a way to get there. People won’t follow you if they don’t believe you can get to where you say you’re going. Seth visions-of-the-future believe people The best way to honor someone who has said something smart and useful is to say something back that is smart and useful. The other way to honor them is to go do something with what you learned. Seth smart honor way If you'd rather be a chooser, enter a market or a transaction where you have something to trade, something of value, something to offer that's difficult to get everywhere else. If all you have is the desire to get picked, that's not sufficient. Seth difficult trade desire When you focus on delighting an audience you care about, you strip the masses of their power. Seth mass care focus Leaps look good in the movies, but in fact, success is mostly about finding a path and walking it one step at a time. Seth path facts looks If you are love with the perfect, prepare to see it swept away. If you are able to dream of the impossible, it just might happen. Seth perfect dream might If you're considering word of mouth, stability and lifetime value, it's almost always true that the easier it is to get someone's attention, the less it's worth. Seth lifetime mouths attention Marketers need to spend less time making promises and more time keeping them. Seth time-keeping promise needs A good job is largely anonymous and forgotten (but still important). A personal job, on the other hand, is humanized. It brings us closer together. It might not be remarkable, but it stands out as memorable because (however briefly) the recipient of the work was touched by someone else. Often, remarkable work is personal too, but personal might just be enough for today. Seth memorable jobs hands The people who successfully start independent businesses (franchises, I think are a different thing) do it because we have no real choice in the matter. The voice in our heads won't shut up until we discover if we're right, if we can do it, if we can make something happen. This is an art, our art, and to leave it bottled up is a crime. Seth independent real art The paradox is that by the time you get to be senior, the decisions that matter the most are the ones that would be best made made by people who are junior. Seth senior decision people You know something is important when you're willing to let someone else take the credit if that's what it takes to get it done. Seth credit important done