The media have substituted themselves for the older world. Marshall McLuhan More Quotes by Marshall McLuhan More Quotes From Marshall McLuhan Mysticism is just tomorrow's science dreamed today. Marshall McLuhan mysticism tomorrow today For tribal man, space was the uncontrollable mystery. For technological man it is time that occupies the same role. Marshall McLuhan space time men The mark of our time is its revulsion against imposed patterns. Marshall McLuhan revulsion conformity patterns Phenomenology is dialectic in ear-mode - a massive and decentralized quest for roots, for ground. Marshall McLuhan phenomenology roots ears Ideally, advertising aims at the goal of a programmed harmony among all human impulses and aspirations and endeavors. Using handicraft methods, it stretches out toward the ultimate electronic goal of a collective consciousness. Marshall McLuhan advertising business goal The most human thing about us is our technology. Marshall McLuhan technology humans Mass transportation is doomed to failure in North America because a person's car is the only place where he can be alone and think. Marshall McLuhan fate america thinking Television brought the brutality of war into the comfort of the living room. Vietnam was lost in the living rooms of America - not on the battlefields of Vietnam. Marshall McLuhan military motivational inspirational First we shape our tools, thereafter they shape us Marshall McLuhan shapes tools firsts All the new media are art forms which have the power of imposing, like poetry, their own assumptions. Marshall McLuhan media technology art Our permanent address is tommorrow. Marshall McLuhan addresses permanent All forms of violence are quests for identity. When you live on the frontier, you have no identity. You're a nobody. Marshall McLuhan quests violence identity The electric age ... established a global network that has much the character of our central nervous system. Marshall McLuhan age character science People don't actually read newspapers - they get into them every morning like a hot bath. Marshall McLuhan hot morning people The alphabet and print technology fostered and encouraged a fragmenting process, a process of specialism and detachment. Electric technology fosters and encourages unification and involvement. Marshall McLuhan alphabet detachment technology The price of eternal vigilance is indifference. Marshall McLuhan vigilance indifference defense Electricity does not centralize, but decentralizes. Marshall McLuhan electricity doe Canadians are the people who learned to live without the bold accents of the natural ego-trippers of other lands. Marshall McLuhan ego land people Moral indignation is a technique used to endow the idiot with dignity. Marshall McLuhan dignity moral technique A moral point of view too often serves as a substitute for understanding in technological matters. Marshall McLuhan understanding matter views
