The more you know about how things are the less you know about how things could be. Horace Dediu More Quotes by Horace Dediu More Quotes From Horace Dediu Like a satellite in orbit, Apple is perpetually falling. It just happens to miss Earth every time. Horace Dediu apples missing fall The idea of having more technology solving this idea of hyperactive lifestyle is not really the mainstream problem. I think the real innovation that’s going to be rewarded will be on things like, let’s convert our computers from being tools to being companions. Let’s convert our computers from being utilitarian to being enlightening. These are human needs. Horace Dediu technology real thinking