The most important thing here is to largely ignore what customers say, and instead watch what they do or track where they spend money. Scott D. Anthony More Quotes by Scott D. Anthony More Quotes From Scott D. Anthony Hollywood Joohn Tatum? He does at least 6,000 sit ups and 10,000 pushups a day! Scott D. Anthony hollywood doe wrestling Mucken Singh works VERY hard on his brawler's physique! Scott D. Anthony physique singh wrestling A next-generation innovation writer and thought leader worth watching. Scott D. Anthony innovation generations leader Every leader needs to watch what teenagers or startup companies - or startup companies headed by teenagers - are doing today, because many of those behaviors will be mainstream behaviors tomorrow. Scott D. Anthony teenager leader watches In the early stages of innovation, your goal is to learn as much as you can as quickly as you can. Scott D. Anthony innovation stage goal In my mind, so-called "cultures of innovation" really boil down to one word: curiosity. Scott D. Anthony innovation curiosity mind The number one thing I urge people to remember is it is all about being scientific about managing strategic uncertainty, while striking the important balance between being thorough and being flexible. Scott D. Anthony balance numbers people Document, evaluate, focus, test. Scott D. Anthony documents tests focus It takes a great deal of humility to recognize you have made a wrong turn on the road to successful innovation, but better to stop and try a radically different approach then to continue down the wrong route for too long. Scott D. Anthony humility successful long Innovation is doubly hard inside big companies. Scott D. Anthony company innovation bigs Not only do innovators have to deal with all of the fundamental challenges of innovation, they have to do so in an environment that often is implicitly hostile towards innovation. Scott D. Anthony innovation often-is challenges Make sure that you take the time to think about how other companies might respond to your idea, both those companies already in the market you plan to target as well as others that might imagine targeting that market. Scott D. Anthony target ideas thinking You can increase the odds of spotting the weak points in your approach if you really think about the end-to-end business model you plan to follow - how you plan to create, capture, and deliver value. Scott D. Anthony weak-points odds thinking One of the biggest mistakes leaders make is to embrace the idea of spurring creativity by letting hundreds of flowers bloom. I've never seen that lead to anything other than cynicism and hundreds of dead flowers. Scott D. Anthony creativity flower mistake You can always figure out how to deliver things in somewhat controlled situations, but when you start to get into the reality of the market you start to figure out what isn't going to work. Scott D. Anthony situation figures reality Anytime you see a constrained market, where consumption is limited to those who have special skills or are wealthy, that signals an opportunity for innovation. Scott D. Anthony innovation skills opportunity If you invest the time to understand the customer better than they know themselves, if you know the things they want or need even if they can't articulate it, you can begin to develop a good sense as to where there really are unmet needs in the market. Scott D. Anthony customers want needs The reality is customers lie - not because they want to want to deceive you, but because they don't do a good job of predicting what they will do in the future. Scott D. Anthony jobs lying reality I'm not very good at sitting still. Scott D. Anthony sitting-still very-good sitting You have to chip away at it and shape it to let the winning idea emerge. Scott D. Anthony shapes winning ideas
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