The music industry's very laid back while I'm very, very aggressive. Adam Kluger More Quotes by Adam Kluger More Quotes From Adam Kluger 'Brand-Dropping' is the term that the Kluger Agency coined to describe discreetly advertising by product mentioning in song, and we feel we can make this the way of the future without jeopardizing any artist's creative outlet or typical style. Adam Kluger agencyartistsong I attended a post-college program in L.A. for Music Business and Production. Took several courses involving Music Production, Arrangement, and Songwriting. Adam Kluger songwritingprogramcollege I initially wanted to work in the music industry more on the A&R side. While I was in school, I began working in the New Business department of an advertising firm, and very quickly I was responsible for roughly 70% of their business, so you could say I had a natural knack for the advertising world. Adam Kluger knackworldschool There is a strong demand for Michael Jackson's music and merchandise, and that will only increase as more material surfaces in the years following his death. Adam Kluger demandstrongyears I have an office full of product from brands trying to be in videos and an inbox full of songs from artists, but at the end of the day if the artist doesn't support the brand or it doesn't make sense for the song, then it will never work. What we do is try to pair them up so that both sides are happy. Adam Kluger officeartistsong Pitbull is great with brands. Endorsements with hip-hop artists work because hip-hop artists typically set the most trends... It's every brand's goal to be seen in the mainstream, and hip-hop music has become mainstream music. Adam Kluger hip-hopartistgoal I tend to think that I'm a special breed of agent because I don’t have any protection, i’m putting myself out there and trying to sell to two people instead of just one. Adam Kluger us I get it, you can’t pay a creative person enough money to stop being creative. Most on the ad side don’t get that. But that’s where I come in. Adam Kluger us We’re going to continue to scale and grow the agency and hire more agents, we’re going to do more of the same thing and continue to disrupt the music industry and ad industry at the same time. Adam Kluger us I'm not scared to talk to celebrities or argue or push them, because they can be fired, but I can’t. Adam Kluger us
