The news automatically becomes the real world for the TV user and is not a substitute for reality, but is itself an immediate reality. Marshall McLuhan More Quotes by Marshall McLuhan More Quotes From Marshall McLuhan Gramophone and movies were merely the mechanization of speech and gesture. But the radio and TV were not just the electronification of speech and gesture but the electronification of the entire range of human personal expressiveness. With electronification the flow is taken out of the wire and into the vacuum tube circuit, which confers freedom and flexibility such as are in metaphor and in words themselves. Marshall McLuhan wiremediataken The public has yet to see TV as TV. Broadcasters have no awareness of its potential. The movie people are just beginning to get a grasp on film. Marshall McLuhan filmtvspeople At electric speed, all forms are pushed to the limits of their potential. Marshall McLuhan speedmedialimits The potential of any technology is always dissipated by its users involvement in its predecessors...Computer are still serving mainly to sustain precomputer effects. Marshall McLuhan computerpoliticstechnology The genteel is a mighty catafalque of service-with-a-smile and flattering solicitude smothering every spontaneous movement of thought or feeling. Marshall McLuhan spontaneousmovementfeelings Information and images bump against each other every day in massive quantities, and the resonance of this interfacing is like the babble of a village or tavern gossip session. Marshall McLuhan tavernsgossipbumps America is the only country ever founded on the printed word. Marshall McLuhan usaprinted-wordcountry Since with electricity we extend our central nervous system globally, instantly interrelating every human experience. Marshall McLuhan human-experienceelectricitynervous You see, Dad, Professor McLuhan says that the environment that man creates becomes his medium for defining his role in it. The invention of type created linear, or sequential thought, separating thought from action. Now, with TV and folk singing, thought and action are closer and social involvement is greater. We again live in a village. Get it? Marshall McLuhan dadmediamen We have be-come irrevocably involved with, and responsible for, each other. Marshall McLuhan involvedresponsiblemedia The alphabet was one thing when applied to clay or stone, and quite another when set down on light papyrus. Marshall McLuhan claymedialight Erwin Schrodinger has explained how he and his fellow physicists had agreed that they would report their new discoveries and experiments in quantum physics in the language of Newtonian physics. That is, they agreed to discuss and report the non-visual, electronic world in the language of the visual world of Newton. Marshall McLuhan mediadiscoveryworld For those for whom the sex act has come to seem mechanical and merely the meeting and manipulation of body parts, there often remains a hunger which can be called metaphysical but which is not recognized as such, and which seeks satisfaction in physical danger, or sometimes in torture, suicide, or murder. Marshall McLuhan bodysuicidesex On Spaceship Earth there are no passengers; everybody is a member of the crew. We have moved into an age in which everybody's activities affect everybody else. Marshall McLuhan spaceshipsearthage There is no individualism in Eastern or oral cultures. Marshall McLuhan easternindividualismculture The space of early Greek cosmology was structured by logos - resonant utterance or word. Marshall McLuhan utterancespacegreek Cubism ('multi-locationalism') is one of the painterly forms of acoustic space. Marshall McLuhan acousticsformspace Logos is the formal cause of the kosmos and all things, responsible for their nature and configuration. Marshall McLuhan logosresponsiblecauses Media are means of extending and enlarging our organic sense lives into our environment. Marshall McLuhan environmentmediamean It is always the psychic and social grounds, brought into play by each medium or technology, that readjust the balance of the hemispheres and of human sensibilities into equilibrium with those grounds. Marshall McLuhan psychicstechnologyplay
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