The next time you have a choice between chasing the charts (whichever charts you keep track of) and doing the work your customers crave, do the work instead. Seth More Quotes by Seth More Quotes From Seth The Internet is going to change marketing before it changes almost anything else, and old marketing will die in its path. Seth internet marketing path Marketing is about spreading ideas, and spreading ideas is the single most important output of our civilization. Seth marketing civilization ideas If there was ever a moment to follow your passion and do work that matters, this is it. Seth passion moments matter Your turn Imagine that the world had no middlemen, no publishers, no bosses, no HR folks, no one telling you what you couldn’t do. If you lived in that world, what would you do? Go. Do that. Seth boss imagine world Try is the opposite of hiding. Seth hiding opposites trying We believe what we want to believe, and once we believe something, it becomes a self-fulfilling truth. Seth self want believe Either you’re going to tell stories that spread, or you will become irrelevant. Seth irrelevant spread stories If you accept that human beings are difficult to change, and embrace (rather than curse) the uniqueness that everyone brings to the table, you’ll navigate the world with more bliss and effectiveness. And make better decisions, too. Seth effectiveness decision world Don’t try to make a product for everybody, because that is a product for nobody. Seth products trying Stop advertising and start innovating. Seth advertising Remarkable marketing is the art of building things worth noticing right into your product or service. Not slapping on marketing as a last-minute add-on, but understanding that if your offering itself isn’t remarkable, it’s invisible. Seth understanding offering art Don’t try to change someone’s worldview is the strategy smart marketers follow. Don’t try to use facts to prove your case and to insist that people change their biases. You don’t have enough time and you don’t have enough money. Instead, identify a population with a certain worldview, frame your story in terms of that worldview and you win. Seth smart winning people Extraordinary benefits accrue to the tiny minority of people who are able to push just a tiny bit longer than most. Seth minorities benefits people And yet the real success goes to those who obsess. The focus that leads you through the Dip to the other side is rewarded by a marketplace in search of the best in the world. A woodpecker can tap twenty times on a thousand trees and get nowhere, but stay busy. Or he can tap twenty-thousand times on one tree and get dinner. Seth focus real tree Rather than simply interrupting a television show with a commercial or barging into the consumer’s life with an unannounced phone call or letter, tomorrow’s marketer will first try to gain the consumer’s consent to participate in the selling process. Seth phones letters trying Powerful advertising is anticipated, personal, and relevant. Seth advertising relevant powerful The scalable, profitable strategy is to change the game, not to become the most average. Seth strategy games average If you make a difference, people will gravitate to you. They want to engage, to interact and to get you more involved. Seth making-a-difference differences people In a world of free, everyone can play. Seth business play world Don’t try to please everyone. There are countless people who don’t want one, haven’t heard of one or actively hate it. So what? Seth hate trying people
