The objective is not to "make your links appear natural"; the objective is that your links are natural. Matt Cutts More Quotes by Matt Cutts More Quotes From Matt Cutts The next 30 days are going to pass whether you like it or not, so why not think about something you have always wanted to try and give it a shot for the next 30 days? Matt Cutts motivation inspiration thinking Think about what a user is going to type. Matt Cutts type marketing thinking SEO is not synonymous to JUNK E-MAIL. Matt Cutts junk marketing mail We want people doing white hat search engine optimization (or even no search engine optimization at all) to be free to focus on creating amazing, compelling web sites. As always, we’ll keep our ears open for feedback on ways to iterate and improve our ranking algorithms toward that goal. Matt Cutts creating white people Google (and pretty much every other major search engine) uses hyperlinks to help determine reputation. Links are usually editorial votes given by choice, and link-based analysis has greatly improved the quality of web search. Matt Cutts google quality choices Everybody thinks their website is above average. Matt Cutts above-average average thinking If you have an outstanding product, world class content, or something else that sets you apart, then you can step back and start thinking about how to promote it. Matt Cutts class world thinking I'm a bit of a connoisseur of Google criticism. Matt Cutts google connoisseur criticism Thirty days is just about the right amount of time to add a new habit or subtract a habit - like watching the news - from your life. Matt Cutts motivation inspiration add In principle, there’s nothing wrong with the concept of an infographic. What concerns me is the types of things that people are doing with them. They get far off topic, or the fact checking is really poor. The infographic may be neat, but if the information it’s based on is simply wrong, then it’s misleading people. Matt Cutts principles may people Make your links from blog comments genuine. Matt Cutts genuine comment links Mobile is important, and coming faster than most people in this room realize. Matt Cutts important people rooms When you've got 5 minutes to fill, Twitter is a great way to fill 35 minutes. Matt Cutts social-media minutes way Guest blogging is probably the sort of thing that you should be thinking about doing in moderation. Matt Cutts blogging guests thinking