The Old Spice ads - women love it. The guys find it annoying. It always causes a great conversation. And it makes it more fun. You know, we've been testing those visuals to see what attracts attention. Frank Luntz More Quotes by Frank Luntz More Quotes From Frank Luntz It applies even more to politicians because they are living, breathing embodiments of the language that they use. And it's why how you start the conversation, and how you end it, matters so much. Frank Luntz breathing embodiment use Believe in better is one of the most powerful words you can use in the business community. Frank Luntz community powerful believe Rick Scott used let's get to work to say: All these politicians talk; it's time to do. Everybody else talks about the problem; it's time to find the solution. Frank Luntz used politician problem The public wants to know why or why not. They don't want to know how you're going to do it. Frank Luntz why-not know-how want It has to be simple, but then you deliver them a principle: The simple truth is, as a matter of principle, we cannot spend more than we take in. Something - that changes the tone of the debate. Frank Luntz principles simple matter Your words have power. Find words that unite. Find words that unify. Frank Luntz Quite frankly Ted, the very mention of the word 'Republican' seems to have negative connotations for the Americans in our studio. Frank Luntz I am not part of this, i’m not part of that system, I’m not part of that negativity. This is not something I was involved in this year, he said. I will leave it to others to explain and to try to get themselves out of this mess. Frank Luntz latest-headlines The Republican Party is bigger than any one candidate, even a presidential candidate. Frank Luntz top-news It will help Trump among hard-core Republicans and hurt him among independents. Frank Luntz most-read-articles It will help Trump among hard-core Republicans and hurt him among independents, it will help him among those who resent the left and their protests and their disruptions. But it will hurt him among independents who don't like the chaos and the confusion. Frank Luntz top-news He's dead center, that's what the public is thinking right now. That’s what Republicans are thinking. There is a general fear among Americans that we are weaker today than we were five years ago, and we’re going to be weaker still. Frank Luntz top-news We decide based on how people look; we decide based on how people sound; we decide based on how people are dressed. We decide based on their passion. Frank Luntz look passion sound people Sound science must be our guide in choosing which problems to tackle and how to approach them. Frank Luntz problems how sound science We as Americans assume that big companies are bad, and big power companies are even worse. Frank Luntz worse big bad power One of the things that you have trouble with politicians, particularly in Washington, is when you get mad at them and you can't touch them; you can't punch them; you can't yell at them. Frank Luntz politicians you mad trouble The Republican National Committee hired me, and they hired me because they wanted someone who could look members straight in the eye and tell them the truth. Frank Luntz look me eye truth There's a problem with political polling in that you have so much pressure to do what your client wants you to do and say what your client wants you to say. I've never felt that pressure. I am independent of the political parties. Frank Luntz i-am you politics political People like me have to have the discipline only to work for clients, corporations, political people, products, services, networks that we believe in and we want to see succeed. Frank Luntz me discipline work people The language of America changed with the election of Bill Clinton, because with all due respect to my friends on the Republican side, Bill Clinton is the best communicator of the last 50 years. He felt your pain. Frank Luntz best friends respect pain
