The problem of how to make the Internet advertising friendly bewildered and obsessed Madison Avenue for much of the 1990s. Advertising won. Robert Waterman McChesney More Quotes by Robert Waterman McChesney More Quotes From Robert Waterman McChesney In many respects, we now live in a society that is only formally democratic, as the great mass of citizens have minimal say on the major public issues of the day, and such issues are scarcely debated at all in any meaningful sense in the electoral arena. In our society, corporations and the wealthy enjoy a power every bit as immense as that assumed to have been enjoyed by the lords and royalty of feudal times. Robert Waterman McChesney corporations issues meaningful As the mainstream media has become increasingly dependent on advertising revenues for support, it has become an anti-democratic force in society. Robert Waterman McChesney mainstream-society support media Advertising is the voice of capital. We need to do whatever we can to limit capitalist propaganda, regulate it, minimize it, and perhaps even eliminate it. The fight against hyper-commercialism becomes especially pronounced in the era of digital communications. Robert Waterman McChesney communication voice fighting An informed public democracy means rule of the people. A media system is absolutely essential to that process, if people are going to be political equals, they to have to have the information and tools so they can actually be participants. That's liberal democracy 101. Robert Waterman McChesney political mean people The relationship between the media owner, their relationship isn't strictly with people and audiences. It's also with advertisers, and that's the most relationship in radio; in fact it pays the bills. Robert Waterman McChesney bills media people When the government picked companies and gave them monopoly rights to frequencies in San Francisco and Los Angeles and New York and Chicago, it was picking the winners of the competition; it wasn't setting the terms of the competition. Robert Waterman McChesney government new-york rights If the Internet is worth its salt, it has to help arrest the forces that promote inequality, monopoly, hypercommercialism, corruption, depoliticization and stagnation. Robert Waterman McChesney salt internet helping A big part of my book deals with the caliber of journalism. Our journalism in general is deplorable, and on elections in particular it's very ineffectual. There are a lot of problems, a lot of them having to do with to problems within the professional code of journalism, which defines its role as the regurgitation of what people in power say. Another big problem is that we allow people with money to basically buy what's talked about in campaigns through running TV ads. Robert Waterman McChesney running book people If you're running for reelection in the House of Representatives race, you know, it's very important to you that you be on fairly good terms with the local affiliates in the largest market in your area. I mean you don't want to antagonize them. Robert Waterman McChesney race running mean The number one lobby that opposes campaign finance reform in the United States is the National Association of Broadcasters. Robert Waterman McChesney united-states reform numbers The notion that journalism can regularly produce a product that violates the fundamental interests of media owners and advertisers ... is absurd. Robert Waterman McChesney journalism media fundamentals The current public television and radio system in the United States, while it's better than nothing, that's about the best you can say about it. It's nowhere near the standard it needs to be for our society, and we've got to make a commitment to rethink the system altogether. You know, just giving more money to what exists on PBS now would be not great; we've got to have a new vision of PBS. Robert Waterman McChesney vision giving commitment Basically what they're saying is, if you want to be on TV, if you want to be a credible candidate, you've got to buy ads. And if you're not buying ads, you're not a credible candidate, we don't cover you. Robert Waterman McChesney tvs over-you want The cost of congressional and presidential campaigns has been leaping every two or four years. I think this year it will be 60 percent more than 1996; well over twice as much as in 1992 in the presidential and congressional races. Robert Waterman McChesney two years thinking And they've got to be held accountable; our broadcasting system has to be made accountable; and unless it is, it's going to be very hard to change anything else for the better in this country. Robert Waterman McChesney broadcasting made country Now, the one thing that's clear is that we need nonprofit, noncommercial media - not just broadcasting - more than ever in the United States. We don't need a purely nonprofit, noncommercial system, but we need a significant nonprofit, noncommercial system. Advertising-run media, profit-driven media, simply is not acceptable as the entirety of our media system. There's no defense for it. Robert Waterman McChesney significant What I've found is that there is a tremendous interest in these issues, across the political spectrum, sort of left-right terms we used to describe people don't really hold here exactly. Robert Waterman McChesney issues political people Which is supposed to mean they're doing something in their broadcasting they would not do is they were simply out to maximize profit; if they were really public service institutions, not purely profit maximizing institutions. Robert Waterman McChesney maximizing public-service mean Any serious effort to reform the media system would have to necessarily be part of a revolutionary program to overthrow the capitalist system itself. Robert Waterman McChesney reform effort media In the US, commercial interests stole the airwaves early on, before public broadcasters could get a stab at it. And the deal that was made with public broadcasting was, "Okay, we'll allow there to be a handful of public stations to do the educational programming that commercial broadcasters don't want to do, but the deal is they can't do anything that can generate an audience, anything that's commercially viable." Anything they do that could be commercially viable could be considered unfair competition to commercial interests and should only be on the commercial stations. Robert Waterman McChesney unfair competition educational
