The real life Formula One drivers are going to go back to driving Formula One cars. You can't rely on that for your product and format going forwards, but it's great to have them involved at this point, but we have a format and a product that can continue to roll. There's no reason why #nottheGP can't continue forever.

Rupert Svendsen-Cook

We don't actually have a race. We go head-to-head. It's 16 drivers with a bracket league and knock-out rounds to a finale head-to-head, we had to carve out or own format and identity because it's quite messy already, so many series.

Rupert Svendsen-Cook

Every man and their dog is trying to run their own esports series now but the novelty of just watching some real world drivers compete in a virtual race has worn off, it's like 'I've seen that now'. It's got to be quite engaging, which is why we changed our format.

Rupert Svendsen-Cook