The reality of the writer's world is that you set yourself up for future disappointment with every success that you deliver because you end up raising your audience's expectations. Ashwin Sanghi More Quotes by Ashwin Sanghi More Quotes From Ashwin Sanghi Though it is very easy to do valuations, eyeballs and brand prominence surveys, you should never allow any of them to influence the balance sheet. Ashwin Sanghi balance influence easy We don't need to dumb down our stuff. And it's important to know how far we can push readers. Ashwin Sanghi dumb important needs I believe that patterns tend to repeat themselves and there are connections between the past and the present. There is the old proverb that reads, You cant know where youre going if you dont know where youve been. For me, history is like that. When you take history and combine it with myth, then you get mystery. Ashwin Sanghi connections believe past I am a businessman at the end of the day. I have grown up with Excel sheets. I start out writing my novel with spreadsheets and the milestones in each chapter highlighted. Ashwin Sanghi the-end-of-the-day ends writing Worry is like a rocking chair; it keeps you in motion but gets you nowhere Ashwin Sanghi rocking-chairs chairs worry Writing helps me create a different world that I can escape to. Ashwin Sanghi different writing world There has to be a protagonist who has to overcome challenges, and there will be a race to finish. Ashwin Sanghi race overcoming challenges Our country has the oldest tradition of storytelling, and this was much before writing stories even became a norm. Ashwin Sanghi stories writing country In the Sanghi family, there is no one who has undertaken intellectual pursuits. Ashwin Sanghi pursuit intellectual After writing each novel, I would spend days poring over suggestions from my editor. Ashwin Sanghi suggestions editors writing I believe that every writer evolves with every successive novel. I view myself as work-in-progress. Ashwin Sanghi progress views believe I don't care if my books don't sell abroad; we have a large enough market in our country. I write for Indian readers. Ashwin Sanghi writing country book I want to be remembered as a storyteller more than someone who had something meaningful to say. Ashwin Sanghi storyteller want meaningful Oral storytelling goes back so long ago, and those stories that were told orally were always layered and changed with time. Ashwin Sanghi long-ago storytelling stories Mythology works... because Indians have been bred on myths. Ashwin Sanghi mythology myth has-beens My attention span is very limited, and I watch just one or two movies a year. Ashwin Sanghi watches two years I want to make sure that my writing grips the reader from the word 'go.' Ashwin Sanghi reader want writing I was a businessman for 16 years of my life, so when I started writing, I wanted to keep my literary identity separate. Ashwin Sanghi identity writing years I was learning book-keeping at the age of 12, but it never stopped me from pursuing literature. Over the years, I grew to love the written word. Ashwin Sanghi age book years I was passionate about reading from an early age, and I would always be carrying a different book each week. Ashwin Sanghi reading age book
