The reason we try and create strong brands is because they need to mean different things to different people, they need to attract people in different ways. And establishing GMC as the premium SUV and truck brand, that attracts different customers and they want a GMC.

Duncan Aldred

We just want to widen our consumer base out, there are plenty of... by Duncan Aldred

We just want to widen our consumer base out, there are plenty of opportunities.

business

Sierra Denali holds tremendous equity for GMC and our customers, we now have an opportunity to evolve Sierra’s capabilities and technologies, as afforded by transitioning to an all-electric propulsion while also elevating the luxurious design and comfort associated with Denali.

There will be an SUV, so watch this space.

We really knew we had an element of great desire.