The social networks have one goal : They need to drive user engagement in order to serve ads. Jessica Liu More Quotes by Jessica Liu More Quotes From Jessica Liu Facebook Inc. is trying to diversify Facebook Inc. ad inventory, so that it can continue to either stuff ads in new places within its family of apps or figure out how to monetize different types of ad formats now that they are running out of space in their more traditional ad places like the feed. Jessica Liu technology Let's not ignore the big data point here : 1.49 billion daily active users equals almost one-fifth of the world's population, giving the social media company wide-reaching impact. Jessica Liu technology
