The story begins only when the book closes. Marshall McLuhan More Quotes by Marshall McLuhan More Quotes From Marshall McLuhan Typography tended to alter language from a means of perception and exploration to a portable commodity. Marshall McLuhan language perception mean The huge advantage of Canada is its backwardness. Marshall McLuhan canada advantage huge Current illusion is that science has abolished all natural laws. Marshall McLuhan nature law science I don't want them to believe me, I just want them to think. Marshall McLuhan want believe thinking Of the many unforeseen consequences of typography, the emergence of nationalism is, perhaps, the most familiar Marshall McLuhan typography patriotism design If we understand the revolutionary transformations caused by new media, we can anticipate and control them; but if we continue in our self-induced subliminal trance, we will be their slaves. Marshall McLuhan transformation media self If people were able to be convinced that art is precise advance knowledge of how to cope with the psychic and social consequences of the next technology, would they all become artists? Marshall McLuhan psychics technology art [Cameras] tend to turn people into things and the photograph extends and multiplies the human image to the proportions of mass-produced merchandise and, [in the age of photography] the world itself becomes a sort of museum of objects that have been encountered before in some other museum and to say that the camera cannot lie is merely to underline the multiple deceits that are now practiced in its name. Marshall McLuhan photography museums lying We have to find the environments in which it will be possible to live with our new inventions. Marshall McLuhan new-inventions invention environment Einstein pronounced the doom of continuous or 'rational' space, and the way was made clear for Picasso and the Marx Brothers and Mad magazine. Marshall McLuhan mad space brother Canada is the only country in the world that knows how to live without an identity. Marshall McLuhan identity country world If the nineteenth century was the age of the editorial chair, ours is the century of the psychiatrist's couch. Marshall McLuhan chairs age birthday Typography is not only a technology but is in itself a natural resource or staple, like cotton or timber or radio; and, like any staple, it shapes not only private sense ratios but also Marshall McLuhan patterns technology shapes As information becomes our environment, it becomes mandatory to program the environment itself as a work of art. Marshall McLuhan environment information art The spoken word was the first technology by which man was able to let go of his environment in order to grasp it in a new way. Marshall McLuhan technology letting-go men Nobody can commit photography alone. Marshall McLuhan commit photography A nomadic society cannot experience enclosed space. Marshall McLuhan nomadic space The medium is the message. Marshall McLuhan mediums hippie messages All media are extensions of some human faculty- psychic or physical. Marshall McLuhan faculty psychics media In antiquity and the Middle Ages reading was necessarily reading aloud. Marshall McLuhan middle reading age
