The time has come when advertising in some hands has reached the status of a science. Claude C. Hopkins More Quotes by Claude C. Hopkins More Quotes From Claude C. Hopkins Scientific advertising has altered many old plans and conceptions. It has proved many long established methods to be folly Claude C. Hopkins method advertising long The only readers we get are people whom our subject interests. No one reads ads for amusement, long or short... Give them enough to take action Claude C. Hopkins giving long people Literary qualifications have no more to do with it than oratory has with salesmanship. One must be able to express himself briefly, clearly, and convincingly, just as a salesman must. Claude C. Hopkins qualifications oratory able This is no lazy mans field Claude C. Hopkins advertising lazy fields One may gain attention by wearing a fools cap. But he would ruin his selling prospects Claude C. Hopkins fool writing attention The one just consider the average reader s only once a reader, probably. And when you fail to tell them in that ad is something he may never know Claude C. Hopkins writing may average Whatever claim you use to gain attention, the advertisement should tell a story reasonably complete. Claude C. Hopkins stories writing attention Names which tell stories have been worth millions of dollars. So a great deal of research often precedes the selection of a name. Claude C. Hopkins dollars names writing People will not be bored. They may listen politely at a dinner table to boasts and personalities, life history, etc. But in print they choose their own companions, their own subjects. They was to be amused or benefitted Claude C. Hopkins bored personality people The right name is an advertisement in itself. Claude C. Hopkins advertisement itself right name
