The use of social media for news has started to fall in a number of key markets after years of continuous growth, we continue to see a rise in the use of messaging apps for news as consumers look for more private (and less confrontational) spaces to communicate.

Nic Newman

Categorized in : Business

In some countries, subscription fatigue may also be setting in, with the majority preferring to spend their limited budget on entertainment (Netflix/Spotify) rather than news, not surprisingly, news comes low down the list when compared with other services such as Netflix and Spotify – especially for the younger half of the population.

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Despite the greater opportunities for paid content, it is likely that most commercial news provision will remain free at the point of use, dependent on low-margin advertising, a market where big tech platforms hold most of the cards.

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