The use of words by human agents to form attitudes or induce actionsin other human agents. Kenneth Burke More Quotes by Kenneth Burke More Quotes From Kenneth Burke Wherever there is persuasion, there is rhetoric, and wherever there is rhetoric, there is meaning. Kenneth Burke rhetoric persuasion You persuade a man only insofar as you can talk his language by speech, gesture, tonality, order, image, attitude, idea, identifying your ways with his Kenneth Burke attitude men order We not only interpret the character of events... we may also interpret our interpretations. Kenneth Burke events may character Rhetoric is rooted in an essential function of language itself, a function that is wholly realistic and continually born anew: the use of language as a symbolic means of inducing cooperation in beings that by nature respond to symbols. Kenneth Burke essentials use mean Men seek for vocabularies that are reflections of reality. To this end, they must develop vocabularies that are selections of reality. And any selection of reality must, in certain circumstances, function as a deflection of reality. Kenneth Burke reflection men reality A way of seeing is also a way of not seeing. Kenneth Burke seeing way The most characteristic concern of rhetoric [is] the manipulation of men's beliefs for political ends....the basic function of rhetoric [is] the use of words by human agents to form attitudes or to induce actions in other human agents. Kenneth Burke political attitude men Stories are equipment for living. Kenneth Burke equipment stories Man is/the symbol-using (symbol making, symbol-misusing) animal/inventor of the negative (or moralized by the negative)/separated from his natural condition by instruments of his own making/goaded by the spirit of hierarchy (or moved by the sense of order)/and rotten with perfection. Kenneth Burke animal men order Words are like planets, each with its own gravitational pull. Kenneth Burke planets language The progress of human enlightenment can go no further than in picturing people not as vicious, but as mistaken. Kenneth Burke enlightenment progress people The universe would appear to be something like a piece of cheese; it can be sliced in an infinite number of ways- and when one has chosen his own pattern of slicing, he finds that other men's cuts fall at the wrong places. Kenneth Burke cutting men fall If decisions were a choice between alternatives, decisions would come easy. Decision is the selection and formulation of alternatives. Kenneth Burke alternatives choices decision Dignity belongs to the conquered. Kenneth Burke dignity Even if any given terminology is a reflection of reality, by its very nature as a terminology it must be a selection of reality; and to this extent it must function also as a deflection of reality. Kenneth Burke given reflection reality Language does our thinking for us. Kenneth Burke language doe thinking For no continuity of social act is possible without a corresponding social status and the many different kinds of act required in an industrial state, with its high degree of specialization, make for corresponding classification of status. Kenneth Burke degrees different kind Man is rotten with perfection. Kenneth Burke rotten perfection men Creation implies authority in the sense of originator. The possibility of a 'Fall' is implied in a Covenant insofar as the idea of a Covenant implies the possibility of its being violated. Kenneth Burke covenant ideas fall Our purpose is simply to ask how theological principles can be shown to have usable secular analogues that throw light upon the nature of language. Kenneth Burke light purpose principles
