The very first law in advertising is to avoid the concrete promise and cultivate the delightfully vague. Stuart Chase More Quotes by Stuart Chase More Quotes From Stuart Chase Common sense is that which tells us the world is flat. Stuart Chase flats common-sense world For those who believe, no proof is necessary. For those who don't believe, no proof is possible. Stuart Chase inspiring inspirational believe For the individual, as I can testify, a brief grounding in semantics, besides making philosophy unreadable, makes unreadable most political speeches, classical economic theory, after-dinner oratory, diplomatic notes, newspaper editorials, treatises on pedagogics and education, expert financial comment, dissertations on money and credit, accounts of debates, and Great Thoughts from Great Thinkers in general. You would be surprised at the amount of time this saves. Stuart Chase speech political philosophy We live in an ocean of words, but like a fish in water we are often not aware of it. Stuart Chase ocean awareness water Common sense tells us that the world is flat, that the sun goes around the earth, that heavy bodies always fall faster than light bodies, that boats made of iron will sink. Stuart Chase iron-will light fall Traditional nationalism cannot survive the fissioning of the atom. One world or none. Stuart Chase atoms war world The decline is in paper values, not in tangible goods and services...America is now in the eighth year of prosperity as commercially defined. The former great periods of prosperity in America averaged eleven years. On this basis we now have three more years to go before the tailspin. Stuart Chase depression america years The best mental effort in the game of business is concentrated on the major problem of securing the consumer's dollar before the other fellow gets it. Stuart Chase effort business games Your liberty to swing your arms ends where my nose begins. Stuart Chase swings liberty noses Individual talent is too sporadic and unpredictable to be allowed any important part in the organization society. Social systems which endure are built on the average person who can be trained to occupy any position adequately if not brilliantly. Stuart Chase important organization average Certain anthropologists hold that man, having discovered tools, ceased to evolve biologically. Animals, never having discovered them, continue to fashion drills out of their beaks, oars out of their hind feet, wings out of their forefeet, suits of armor out of their hides, levers out of their horns, saws out of their teeth. Whether this be true or not, all authorities agree that man is the tool-using animal. It sets him off from the rest of the animal kingdom as drastically as does speech. Stuart Chase fashion animal men Sanely applied advertising could remake the world. Stuart Chase advertising business world Common sense is what tells us the earth is flat. Stuart Chase common-sense spiritual inspirational I sympathize the first, the direct and single-minded attack [Red Revolution]. I believe it to have been necessary and inevitable in Russia. It may someday be inevitable in this country [United States of America]. I am not seriously alarmed by the sufferings of the creditor class, the troubles which the church is bound to encounter, the restrictions on certain kinds of freedom which must result, nor even by the bloodshed of the transition period. A better economic order is worth a little bloodshed. Stuart Chase communication believe country The violation of some laws is a normal part of the behavior of every citizen. Stuart Chase normal citizens law I find it difficult to believe that words have no meaning in themselves, hard as I try. Habits of a lifetime are not lightly thrown aside. Stuart Chase lifetime trying believe Democracy, as has been said of Christianity, has never really been tried. Stuart Chase democracy freedom christianity Attitude is your acceptance of the natural laws, or your rejection of the natural laws. Stuart Chase your rejection acceptance attitude The Lord prefers common looking people. That is why he made so many of them. Stuart Chase why looking lord people
