There are so many different variables and ways of approaching it, a starting point often is, when we want to make a decision, is to think about the zeitgeist, think about what is sexy at the moment. What do people find appealing at the moment ? People Editor-in-Chief Dan Wakeford More Quotes by People Editor-in-Chief Dan Wakeford More Quotes From People Editor-in-Chief Dan Wakeford We think about it all the time, we start thinking about who could be next year's' Sexiest Man' the day after the last one publishes. People Editor-in-Chief Dan Wakeford entertainment We did look at data, we have more than 90 million consumers a month stepping into the People brand, so we've got a lot of data at our fingertips. People Editor-in-Chief Dan Wakeford entertainment We're considering everyone to begin with, we send calls out to consumers and focus groups, working out who people find sexy. There's a lot of people on that initial research. People Editor-in-Chief Dan Wakeford entertainment The kids were posing, jumping on the bed, the family are all you imagine them to be. People Editor-in-Chief Dan Wakeford entertainment Usually, when there is a debate, that's when we get big cover sales. There's always going to be a little bit of controversy, john even acknowledged that in his interview. He's got a thick skin and he's enjoying it. People Editor-in-Chief Dan Wakeford entertainment This year, we really wanted to choose somebody who is kind, and who is good and is nice. People Editor-in-Chief Dan Wakeford entertainment Around the office, we are very careful who knows what's going on. There is a place we keep everything on a secret server for the magazine, so nobody can find out who it is. People Editor-in-Chief Dan Wakeford entertainment It's not about being a macho, muscled protector. People Editor-in-Chief Dan Wakeford entertainment If we have relationships with the star, we will tell them personally. People Editor-in-Chief Dan Wakeford entertainment
