There is speculation that a whole bunch of these brands that have bought premium ad spots for Beijing Olympics are going to run generic messaging, i mean, that is mind-boggling, right ? Dipanjan Chatterjee More Quotes by Dipanjan Chatterjee More Quotes From Dipanjan Chatterjee This is a very, very unusual year, typically at this time of the year, you know, all the brands are all agog with excitement because Beijing Olympics is right around the corner... Instead, what you've found is that they've retreated into their shells. Dipanjan Chatterjee They have paid a premium, they have paid top dollar to be associated with this incredible equity of Beijing Olympics. Dipanjan Chatterjee