There's a basic principle about consumer electronics: it gets more powerful all the time and it gets cheaper all the time. Trip Hawkins More Quotes by Trip Hawkins More Quotes From Trip Hawkins We also had good software in the key categories and more focus on the gameplaying capability, so more of the marketing effort was targeted at game customers. Trip Hawkins effort keys games I thought, 'Okay, what's going to be my edge, and how am I going to define what I'm doing differently?' Once I had that key idea of the software developer as an artist, once I had that idea, a whole bunch of other ideas flowed from that, because I realized that I need to go study the music industry, I need to study the book publishing and Hollywood and figure out how they do things, why they do them that way, and then I need to borrow, and rearrange, the things that they're doing to fit my industry so that I can invent and create this new industry. Trip Hawkins keys artist book No matter what I tend to be doing, generally people always think I'm crazy, first of all, because I'm always talking about things in the future that haven't happened yet, and people have a hard time believing what's gonna happen. Secondly, I'm almost always a contrarian, whatever direction everybody else is going in, I'm probably figuring out a way to go in a completely opposite direction. Trip Hawkins hard-times crazy believe Polygons are fashionable at the moment - particularly in the arcades. Trip Hawkins arcades fashionable moments None of our competitors have ever made two systems that run the same software. Trip Hawkins economy running two From day one our next generation system will run all our exsisting software - so that gives us a head start. Trip Hawkins generations running giving I have a number of famous quotes, and one of them is, if you get knocked down, get back up again. I don't really feel like I want to let anything ultimately defeat me. Trip Hawkins defeat want numbers [PlayStation 2] is a new canvas for humanity that takes us back to our nature. Trip Hawkins playstation canvas humanity [The PlayStation 2 is a] historic, a mass-market appliance that fundamentally changes society in the way the printing press did. Trip Hawkins printing historic way I'm not saying that more performance wouldn't be better - all these technologies are going to get better - that's the difference between first generation and second generation. Trip Hawkins get-better differences technology But any big change is more likely to result if there is a disruptive event such as new technologies or platforms that have a surprising effect on market share. Trip Hawkins economy events technology With our next generation hardware, polygon rendering will probably be an area we'll get more heavily into. Trip Hawkins rendering next generations If you look at any institution in history - look at the Roman Empire - anything in history, and what it looks like when it's peaking. Look at Apple, and how can you say it's not peaking? ... The thing is, it may take another year or two before it starts to decline, but it has to - everything does. Trip Hawkins apples two years We want to make as big a market as we can with our current product. Trip Hawkins market product big want There's a basic principle about consumer electronics: it gets more powerful all the time and it gets cheaper all the time. that's true of all types of consumer electronics. Trip Hawkins true more powerful time