There's a little bit of pain in every transition, but we can't let that stop us from making it. If we did, we'd never make any progress at all. Phil Schiller More Quotes by Phil Schiller More Quotes From Phil Schiller When you take an Android device out of the box, you have to sign up to nine accounts with different vendors to get the experience iOS comes with. Phil Schiller box you experience different Every company that made computers when we started the Mac, they're all gone. Phil Schiller computers company gone made There were so many things of value in the original Mac that it is still recognizable. Phil Schiller original value still things It's a world where you're going to have a phone, a tablet, a computer - you don't have to choose. And so what's more important is how you seamlessly move between them all... It's not like this is a laptop person and that's a tablet person. It doesn't have to be that way. Phil Schiller phone you way world There's a role for the Mac as far as our eye can see. A role in conjunction with smartphones and tablets that allows you to make the choice of what you want to use. Our view is, the Mac keeps going forever, because the differences it brings are really valuable. Phil Schiller view choice you eye There's just something so amazing about being anywhere, and some music starts playing, and you just hold up your phone and can find out what it is. You never again have to say, 'That's a great song! Who is it by?' Phil Schiller great you music song It's really cool having the news in your pocket. Phil Schiller really your cool news I use a lot of the Web 2.0 apps that I've seen out there, and I think there is incredible work going on there. Phil Schiller i-think going think work Sure, the labels and publishers get the rights for songs to be remade into a ringtone. So part of what we do is to work with those content owners to make sure that there are rights in place for every piece of content to be made into a ringtone. Phil Schiller content place rights work The iPad is far and away the most successful product in its category. Phil Schiller far product away successful There were many things that led to the iPhone at Apple. We were searching for what to do after iPod that would make sense. Phil Schiller searching iphone apple things I'd prefer not to tell confidential information about future products. Phil Schiller about tell future information From the beginning, the Mac has been about Apple taking responsibility for the whole thing: hardware, software, how applications can work, and, increasingly, Internet services. Phil Schiller apple internet responsibility work There are times when we have to add resources to Apple, grow talent to do something that we weren't able to do before. Phil Schiller apple grow something talent It's a little counterintuitive to people, that doing what people don't expect ends up being what people do expect. But that is true of Mac. Phil Schiller true doing being people