There's a two-part story to this, millennial consumers are embracing false lashes because they want their look to be Instagram ready.

Clare Hennigan

Mascara is still the most used color cosmetic product. But we have seen a stagnation in mascara sales as false lashes become very popular, there's a two-part story to this.

This is an opportunity for mascara brands to stay ahead of the curve and better compete against these trends.