There's much more money being brought into the advertising and communications business than in the music industry. Steve Stoute More Quotes by Steve Stoute More Quotes From Steve Stoute Hip-hop started as this niche moment, and the values of it, the cultures that it carried on its back; language, clothes, the way you wear your clothes, the items that you consume, all came with the music as an art form. And those things helped transform how people buy, shop, speak, engage. Steve Stoute momentyoumusicart When you grow up in life and you're poor, and because you're an athlete or you got rich overnight in music, unless you have access to financial advice or for the transition or matriculation of that process, then of course, you're going to go broke. Steve Stoute yourichmusiclife I used to run record companies, and I went to the advertising business at 29 years old. Steve Stoute oldrunadvertisingbusiness The diversity of America is a strength of the country, and I don't think that we use that. We don't talk about our strengths. I mean, having so many diverse people in this country from all aspects of all over the world, and we don't use that. I think we should talk about who we are - that melting pot that we've become. Steve Stoute diversitystrengthpeopleworld Over the course of my 20-year history as an executive in the music business and as the owner of a firm that specializes in in-culture advertising, I have come to the conclusion that the Grammy Awards have clearly lost touch with contemporary popular culture. Steve Stoute musicbusinessculturehistory To all of the artists that attend the Grammys: Stop accepting the invitation to be the upset of the year and demand that this body upholds its mission for advocacy and support of artistry as culture evolves. Demand that they change this system and truly reflect and truly acknowledge your art. Steve Stoute supportchangecultureart Does the Grammys intentionally use artists for their celebrity, popularity, and cultural appeal when they already know the winners and then program a show against this expectation? Meanwhile, the National Academy of Recording Arts and Sciences hides behind the 'peer' voting system to escape culpability for not even rethinking its approach. Steve Stoute escapebehindknowvoting Artists and the traditional record company model are at odds. The music business has notoriously taken from the artist. That shouldn't be the narrative. Steve Stoute companymusicartistbusiness Brands are spending hundreds of millions of dollars trying to get to young people by using music as the vehicle. Being able to use music data and making it actionable so they can target and speak to these fans, that's super important. Steve Stoute musicimportantspeakpeople I look at the artists as mini media companies, like if Beyonce is ESPN and Lady Gaga is Discovery. Steve Stoute ladylikelookmedia Translation and UnitedMasters, which is all one company, is my vision and my dream, and I think it's today's reality of the convergence between storytelling, technology, and culture. Steve Stoute visiontechnologytodayculture The advertising industry needs to keep evolving. Steve Stoute keepadvertisingindustryneeds Music has always been and will always be a strong gateway to connect with consumers in an emotional hot state. Steve Stoute willmusicstronghot 'Rapper's Delight' came from the TV entertainment show 'Good Times,' but when the times called for a shift in the narrative, artists answered, covering brutal truths in their rhymes that were uncomfortable for society to confront. Steve Stoute goodgood-timesentertainmentsociety The American dream is Chance the Rapper, or 'little Chano from 79th' who hails from Chicago's Southside and became the first artist to win a Grammy without selling one physical copy of his album. Steve Stoute winamerican-dreamchancedream It's very important that an artist's job is to be a great artist. Steve Stoute jobgreatimportantartist
