There was a huge challenge with the stigma attached to Chinese brands initially, a lot of new vendors are testing out online retail first, trying to see if the brand is picking up in India and then ramping up their operations based on the feedback they get from the consumer base.

Rushabh Doshi

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Local production will give Apple the leeway to play with the margins of their distributors and indirectly price their phones lower.

Rushabh Doshi
technology

The falling rupee is going to impact prices, vendors like Xiaomi who operate so close to cost are definitely going to be the first ones who are going to be impacted.

Rushabh Doshi
world

For Xiaomi, its major business is in China and India so it operates in the renminbi and Indian rupee — both of which have fallen against the Rushabh Doshi dollar, so it is very important for them to start correcting their prices.

Rushabh Doshi
world

It's been a long road, apple has been wanting to do this in the past, but regulation had not allowed it.

Rushabh Doshi