These new 'hybrid' F1 cars represent an extremely complex project. Luca Cordero di Montezemolo More Quotes by Luca Cordero di Montezemolo More Quotes From Luca Cordero di Montezemolo We do not invest in advertising... So racing is the best advertising for Ferrari. Luca Cordero di Montezemolo ferrari advertising racing We have lived through some unforgettable times together, some good, some bad, achieving results that will be hard to equal. Luca Cordero di Montezemolo unforgettable achieve together Certainly, old age is often incompatible with certain roles and responsibilities. Luca Cordero di Montezemolo roles responsibility age Ferrari used to be the car that you kept in your garage, took out to polish and show, and put back into the garage. Luca Cordero di Montezemolo ferrari car used I want to have different Ferraris for different Ferraristi. We have a lot of parallel activities that can increase revenues without being obliged to produce more cars. Luca Cordero di Montezemolo ferrari car want Italy is famous for fashion, food, Ferrari, and furniture - furniture was a segment where the companies in the high end are all small. Luca Cordero di Montezemolo ferrari furniture fashion If what happened a year and (a few) months ago had come in the next one or two years it would have caused big problems, i think this is important precisely to clear the ground and envisage the Rome of tomorrow. Luca Cordero di Montezemolo sports From the figures announced by Los Angeles and Paris, we are decisively lower. Luca Cordero di Montezemolo sports I don't believe in the electric cars, but I strongly believe in hybrids. Luca Cordero di Montezemolo electric-cars electric believe 'LaFerrari' means 'the Ferrari.' The excellence. In this car, we put everything we are able to do. Our extreme technology, extreme experience, extreme capability. And this has been the first Ferrari totally designed in our design center. Luca Cordero di Montezemolo car experience technology excellence I always say to my people, 'If you don't sell a Ferrari to a football player, you make a big present to me.' Really. Because they buy to just show off. I don't like. Luca Cordero di Montezemolo me you football people We don't sell a car, we sell a dream. We are Italy's national team. There are many great soccer teams in our country, but there is only one Ferrari. Luca Cordero di Montezemolo great car team country We at Ferrari are a small, dynamic company, and we show what Italy can do. Luca Cordero di Montezemolo show small ferrari company With a brand - and I respect Porsche - but the Ferrari brand is more exclusive... We never do SUVs, we never do four doors, and we never exceed 7,000 cars per year. And 7,000 means 7,000. Luca Cordero di Montezemolo brand never respect doors I don't like nouvelle cuisine, too small bits. I like to have a nice wine, nice pasta, tomatoes. Luca Cordero di Montezemolo small pasta nice wine Ferrari, together with my family, is the owner of my heart. Luca Cordero di Montezemolo ferrari family together heart Nobody in Formula One has won so many titles, so many races as I did. So Ferrari for me is crucial; it is more than important. Luca Cordero di Montezemolo nobody more me important I am a person that when I go in the street, everybody knows me and goes: 'Oh, you are entering politics.' I want to do something positive for the future. It doesn't mean to become a leader of a party. Luca Cordero di Montezemolo me future politics positive India is a very, very old country with a history, culture and tradition like Italy. And we can use the English language to be in touch. Then India's industrial situation is similar to us. Both have big companies but are dominated by small and medium-sized companies. It is extremely important for both to do joint ventures. Luca Cordero di Montezemolo situation tradition culture history I think China represents huge opportunities for Europe. Luca Cordero di Montezemolo opportunities think china europe
