They are in their late twenties or thirties so it's very much new wealth, and they will be looking towards luxury as a means of showing status and success.

Fflur Roberts

Categorized in : World

Africa is one of the fastest growing regions in terms of middle class, it's due to a mix of rising incomes, rising population but also growth slowing in other emerging markets.

Generally the brands they buy will be more ostentatious compared to somebody in the more developed, mature markets. It's going to be the Louis Vuitton, the Gucci, the Prada.