They don't really have to have the cereal category be a growth category, as long as it's flat to slightly up, I think that's all they really need. John Baumgartner More Quotes by John Baumgartner More Quotes From John Baumgartner As voids of ideas and marketing have emerged, start-ups have been more responsive to consumer needs, won the culture and created the emotional connections that drive sales. John Baumgartner business
