This is no longer a battle of devices, it is a war of ecosystems. Stephen Elop More Quotes by Stephen Elop More Quotes From Stephen Elop On an iPhone, you touch on the digital keyboard and you know how the letter pops up and shows up bigger so you're making sure you're touching the correct letter? That's Nokia innovation. Stephen Elop iphone innovation touching Building on our successful partnership, we can now bring together the best of Microsoft's software engineering with the best of Nokia's product engineering, award-winning design, and global sales, marketing and manufacturing. Stephen Elop awards successful winning One of the changes I'm driving within Nokia is to adopt what we call 'the challenger mindset.' Let's understand that we have to fight, we have to fight our way through the difficulties, we have to listen to consumers, we have to both deliver what they need and also have some creativity and insight and deliver what the don't yet know they need. Stephen Elop nokia creativity fighting Microsoft Mobile Oy is a legal construct that was created to facilitate the merger. It is not a brand that will be seen by consumers. The Nokia brand is available to Microsoft to use for its mobile phones products for a period of time, but Nokia as a brand will not be used for long going forward for smartphones. Work is underway to select the go forward smartphone brand. Stephen Elop nokia phones long Our competitors aren’t taking our market share with devices; they are taking our market share with an entire ecosystem. Stephen Elop devices ecosystems share Work is underway to select the go forward smartphone brand. Stephen Elop smartphones select brands When you went into a Boston Chicken and ordered quarter-chicken, white, with mash and corn, when that was rung up, that would signal all the way along the supply chain the need for more potatoes to be put on a truck a thousand miles away. Stephen Elop potatoes boston white If you look at the economics of Nokia roughly half of the company, half of the business, half of how we think about the business is focused on those emerging markets and on those lower-priced devices. But, of course, people who are aspirational and buying those lower-priced devices today are looking at smart phones tomorrow, and so forth. Stephen Elop smart phones thinking My parents were kind of over protective people. Me and my sister had to play in the backyard all the time. They bought us bikes for Christmas but wouldn't My younger brother will remember that he received a transistor radio for Christmas. I took it apart and it never worked again. Stephen Elop christmas brother play The vast majority of people do not have, nor will they ever have a personal computer. They haven't been exposed to Windows or Office, or anything like that, and in their lives it's unlikely that they will. Stephen Elop majority office people I know there's been questions about-so how long does that continue-and we've now been very clear about that, that software updates to Symbian devices are expected until at least 2016. So there's a long history still to be paved for Symbian in the future. Stephen Elop updates doe long Apple created Android, or at least created the conditions necessary for Android to come into being Stephen Elop androids conditions apples In an automobile, if you think about the navigation system - of all the cars in the world, four out of five cars in the world if they have a navigation system have something from Nokia inside that car - the data, the platform, something. So we play a very strong role there. Stephen Elop data strong thinking First of all, at any company, the investment in research and development in the products is the lifeblood, so that is a critical element of anyone's future going forward. Stephen Elop company future development research I have to experience the Nokia products. I'm a major contributor to the design and the quality of the devices. I have a lot of feedback to provide the teams on that. But also I have to carry competitive devices. You have to understand the competition. Stephen Elop you competition quality experience If you think about the history of mobile handsets, in many respects there was a time when Asia and then Europe all led North America. Stephen Elop think you time history Every time a consumer walks into a retail store, experiences the Nokia experience for the first time and purchases that product. Those are the moments where you say, 'We've hit it. We've nailed it.' Stephen Elop you experience moments time
